As there is an increase in the outsourcing projects in India, search engine optimization companies are also growing on a large scale. These companies offer various types of services to the websites owners

which include getting business leads, cost effective and reliable strategic business plans, helping in increasing the quality traffic of visitors to the site etc.
An effective SEO may be a time taking process but definitely it is an effectual technique to earn a lot, and for being in advance with all your competitors. There are a lot of processes that are used to do SEO
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practices like: keyword analysis which is the first and the most vital stage, website design for designing the complete layout of web pages, submission of the pages to different search engines. Other than

this, link exchange is done to increase the visibility over the net and ranking reports for a complete track are kept by the SEO Companies.
An important aspect of SEO Companies of India is that they help their clients globally to attain their goals in the online business market. Their know-how in the SEO field and their methods, effectively and

efficiently help the clients to get on the top rankings.
Scope of SEO field in India:
Though SEO is not very much spread in India yet after one or two years we will see a huge difference. As internet usage is growing rapidly in the country now people are a bit aware from SEO and web

promotion tactics. In the banking processes internet services are being used hugely. Net banking played an enormous role in internet usage. Even now an era is there when people are looking for there own

websites also. So obviously they know the fact that the sites should have visibility on the net. This fact increased the demand of website development and SEO practices day by day. Hence, we can see a

good vision of SEO market in India in the future.
Other aspect for this is that outsourcing services are good enough in India and SEO services are relatively costly in western countries, while much cheaper in India. This also implies the great future of this

field.
Search Engine Optimization services, Internet Marketing & Web Marketing services in India are growing rapidly. These are not very new terms for India. Before the discussion on the SEO services in India we

must take a brief on the SEO terminology that what basically SEO is.
SEO also called as search engine optimization is a process in which the volume and quality of traffic that is visitors, to a web-site is improved. The traffic from the search engines is mainly focused. In the

SEO process different kinds of searches are included like image search, local search etc.
In the SEO process various types of services are practiced. In this modification of the websites is also there so that the site can be ranked high in the search result pages. Normally an SEO professional
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provides a number of services to his clients. However, if we classify the SEO types we can broadly divide them into two categories- On-page optimization and Off-page optimization.
In on-page optimization fine-tuning of the content in the site is practiced. On the other hand, off-page optimization deals with the theme based link building to make the site popular.
Search Engine Optimization (SEO) Services in India:
As we know that near about 90% of unique traffic of visitors to a website comes from the search engines. This is also a reason behind the fact that search engine optimization is growing hurriedly in India and

the future of this market is bright.
In India lots of companies have set up their services in this market and all these companies are earning a lot and have become successful in a short period of time. The other reason of the success is that for

the SEO professionals in India worldwide clients stand much important. For them the strategy is that whatever they do is centric to clients and quality.
The teams of the SEO professional in India include not only the professionals with normal SEO skills but also full Internet Marketing Experts who offer their expertise in various areas including Internet

Marketing, Web Promotion, PPC Campaign and user interface designing etc.
Do you want to be a SEO King? What is it the "SEO"? Ok, it is time to describe it a little bit. SEO means ,,search engine optimization". Search engine optimization is a set of methods aimed at improving the

ranking of a website in search engine listings.

Ok, and what does it have common with money? It's very, very easy. The better SEO your website has, the more traffic you can have. Consider this: there are two sites. The first is SEO optimized, the

second is not. Random internet user searches some words in Google search. And now the question is: which of the two pages is he going to visit. Clear answer - the one with better SEO, because it is listed

at the first position so it seems that information on this page must be more relevant (but in real the situation is different).

And now think about increased traffic to your site. Do you use google adsense? I hope you do. And believe me, the more visitors, the more click, the more money for you. We can say the better SEO, the

more money (direct proportion).

Now I'd like to talk about how to improve your SEO. There are some basic things you should follow: keyword within the title tag, keyword in domain name, URL directories and file names including your

keywords, HTML tags: headings, bold and emphasized text including the same keywords, keyword density in your text - one keyword should appear in the firs paragraph, keyword proximity and alt attributes

for images including your keywords.

Let's talk about some example. You want to have the most visited website about fruit (or whatever). You should place the word "fruit" everywhere. Your domain should be www.fruit-something.com, the title

should be Fruit, in meta description should be word fruit, the same word in the text of your page. At least three times, once in the first paragraph. You should use tags and place some Fruits onto your page.

And remember, the rest of the text must have something to it. Nothing irrelevant, OK? That all is truth. But to be the real SEO king, we must go further. The following, though, are some of the considerations

search engines could be building into their algorithms: Age of site (it looks like the new ones have better ranking), length of time domain has been registered (older have better ranking for example my website
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entity11.com is too new to have good ranking), age of content (who knows?) regularity with which new content is added (add content every day), age of link and reputation of linking site (never link to bad

sites), standard on-site factors, negative scoring for on-site factors (for example, a dampening for sites with extensive keyword meta tags indicative of having being SEO-ed), uniqueness of content (do not

copy, write something new), related terms used in content (the terms the search engine associates as being related to the main content of the page), external links, the anchor text in those external links and

in the sites/pages containing those links (the best is when some very good sites with good ranking link to you), quality of HTML coding, presence of coding errors (yeah dude, make it valid), unsafe or illegal

content (don't make porn or other webs with this stuff - it is considered unsafe) and broken outgoing links are also not good. It is a lot of things, but remember it and what more: UTILIZE IT.

As a result, SEO practices that improve web site quality are likely to outlive short term practices that simply seek to manipulate search rankings. The top SEOs recommend targeting the same thing that

search engines seek to promote: relevant, useful content for their users. Means of improving web site quality include: 1. Clean, fast loading websites, that are content rich, and frequently (google robot will

come more often) updated. 2. Websites that follow the web's simpler conventions (short and descriptive titles, easy navigation, no disabling of browser buttons, no keyword stuffing or other blatant SEO

work). 3. Natural-looking link building: a few links from directories, very minimal reciprocal or three-way linking, no apparent buying or selling of links, no attempted PR manipulation (buying/selling/hogging), no

outward links to less reputable sites. 4. No auto-generated nonsense content and no machine translated content, but original, useful material. 5. No technical errors, no duplicate pages, a valid robots.txt, a

sitemap, and custom error pages. 6. When optimizing a site, it seems like Google is on the top of everyone's mind, but there are niche search engines that add very targeted and useful traffic to make a site's

job postings much more effective.

After considering all these facts, you are ready to increase your adsense revenues in an instant. Look at your site and ask yourself: does my site meet all the requirements of well optimized page? If not,

repair it. Every detail is important. Only the best webmaster can be the SEO king and earn the most money so be thoroughgoing.


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03/07/2010 10:04

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